Orac Bar
Orac Bar is a small restaurant and bar in the heart of Barcelona, specialising in burgers and cocktails. The owners wanted a visual identity that reflected not only their passion and care for food, but also the atmosphere that comes with sharing a meal or a drink with a friend at Orac.
Both the chef-owner and his partner are big music lovers, and they imagined the restaurant feeling like a music festival at dawn — that magical moment when the lights dim, wild spirits awaken, and the best kind of fun begins.
Both the chef-owner and his partner are big music lovers, and they imagined the restaurant feeling like a music festival at dawn — that magical moment when the lights dim, wild spirits awaken, and the best kind of fun begins.
The goal of the illustrations was to depict heavenly food within a playful context of sin, while highlighting fresh ingredients and top quality. I used a cartoonish style, elevated by a vibrant colour palette that brought the concepts to life.
The client requested a typographic logo that combined different fonts, inspired by festival signage. The result is an unconventional logo that captures variety, movement, and fun. I also designed an alternative version to complement the main logo or to be used independently depending on the format or application.
Bright, bold colours were the obvious choice — vibrant tones that contrasted beautifully with the deep evening blue backdrop of a fun night out.
The illustrations were used to enrich the otherwise simple menus. They were printed in just two colors on single pages, making it easy to reprint whenever content updates were needed.
Other materials featuring the logo were kept as simple as possible. Because the logo is already highly decorative, only essential information was included. Merchandising items and coasters showcased just the illustrations and the logo.
